Multifamily Strategy

Multifamily Strategy: A course on how to get into multifamily real estate investing with minimal capital by leveraging creative financing.

In order to drive traffic to their course, Multifamily Strategy leveraged podcasts and social media platforms to reach their ideal customers.

Podcast Outreach

Multifamily Strategy identified three podcasts each week, where their ideal customer was the listener. The podcasts were focused on real estate and business operations. They started by getting on the Bigger Pockets podcast, which has over 1 million subscribers. This was a successful move as 50% of their customers first heard about them from the Bigger Pockets podcast. They were able to continue to get on three podcasts per week by spending just 15 minutes per week applying to podcasts and once per month offering to join someone's podcast via a social media post.

Social Media Strategy

Multifamily Strategy also had a strong social media presence, particularly on YouTube. About 70% of people who purchased did so directly from a link in their YouTube video descriptions. They posted videos weekly and went live every Wednesday. The titles of Multifamily Strategy's YouTube videos were very important to get the maximum amount of views. For example, the title "81 Rental Units at 21 by Doing What 99% of Investors Won’t" had over 1 million views on the Bigger Pockets podcast. To maximize the use of the content they also took segments of their YouTube videos and posted the short clips on all other platforms.

Sales Team

Multifamily Strategy added two sales reps to reach out to people in the comments of all social media channels. These two sales reps were mentees who had gone through the course and had success stories to share. Once they added the two sales reps, they doubled their revenue.

Results

Multifamily Strategy's use of podcasts, a strong social media strategy, and a sales team led to reaching nearly $500K in revenue and counting.