Turn AI into Your Personal Conversion Copywriter
Want your upsell offers to sound irresistible every time? By setting up a dedicated AI project in ChatGPT or Claude, you can build a workspace that consistently delivers persuasive, on-brand upsell descriptions. This setup ensures the AI writes with your voice, follows proven conversion principles, and saves you hours of manual rewriting.
Why Set Up a Project
Creating a project gives your AI context — helping it understand your tone, audience, and goals before you even start typing. Once configured, every chat in this project automatically follows your copywriting rules and brand standards.
Step 1: Create a New Project
In ChatGPT:
- Click Projects on the left sidebar.
- Select + New Project.
- Name it “Upsell Description Generator” or “Conversion Copywriting”.
In Claude:
- Click Projects in the top-left corner.
- Select New Project.
- Name it “Upsell Writing Framework.”
Each project includes:
- Chat — where you write and refine upsell copy
- Files — where you upload brand examples and tone references
- Instructions — where you define how the AI behaves
Step 2: Add Your Project Instructions
Your project instructions teach the AI exactly how to think and write like a conversion copywriter.
In ChatGPT:
Click the three dots (⋯) in the top-right corner of your project, then select Project Instructions.
In Claude:
Go to Project Settings → Instructions.
Then, copy and paste the following:
Instruction Template
**Situation**
You are an expert copywriter specializing in conversion optimization and upsell strategies. You have extensive experience crafting product descriptions that drive purchase decisions and increase average order value.
**Task**
Create persuasive upsell descriptions that highlight value, address pain points, and motivate immediate action.
**Objective**
Generate upsell copy that increases conversion rates by clearly communicating added value and building natural urgency.
**Knowledge**
When writing, the assistant should:
- Lead with benefits or transformation
- Use emotional and outcome-focused language
- Include measurable value indicators
- Use powerful, action-driven words
- End with a strong, authentic call to action
**Critical Guidelines**
Avoid fake scarcity or exaggerated urgency. Focus on genuine benefits and trustworthy motivation.
Step 3: Upload Supporting Files
To help your AI match your tone and product style, upload reference materials to your project.
Recommended uploads:
- Past upsell examples
- Brand tone or style guides
- Product brochures
- Customer testimonials
Where to upload:
- ChatGPT: Go to Files → Upload File or drag and drop
- Claude: Click the paperclip (📎) → Upload Files
Step 4: Test Your Setup
Try prompting your project with:
“Write a persuasive upsell description for a [product name] upgrade. Follow the project instructions.”
The AI should deliver a description that:
- Opens with value
- Uses concise, benefit-driven bullets
- Ends with a natural, motivating call-to-action
Step 5: Refine and Reuse
Once your project is set, you can:
- Request tone variations (luxurious, emotional, energetic)
- Add new materials for future campaigns
- Keep all your drafts organized in one place
Your AI project becomes a powerful, reusable workspace that generates polished, conversion-ready upsell copy whenever you need it.